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Studio :: Behind the Brand

9.7.2012 • 3 Comments

As a designer, I just had to share with y’all the full brand and our collateral. It’s  been so fun to start from scratch and decide what I wanted this brand to represent and surround myself by some amazing designers to help me make it happen.

Even though I knew my brand was something I was too close to and didn’t want to design myself, it can be scary to let someone else interpret what you are looking for. Bethany Hway understood my vision perfectly! I am so pleased with the final product! And loved the envelope icon she created as well!

I partnered up with Breanna Radermacher for the website design. I really wanted the site to be clean and easy to navigate. There is so much content. I loved what Breanna came up with!

From there, I created a few other elements that I could incorporate in the collateral. Here is the full brand!

I, of course enjoyed creating all the paper products and a few fun goodies for clients!! We also made a sample kit for wedding planners to have on hand. Here’s a look! Photos by the lovely Catherine Guidry!!

Lots of fun posts coming soon!! Don’t forget to add the new blog address to your google reader!! 

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Comments (4)

This absolutely beautiful, sophisticated, and clean. Love the calligraphy with serif, congrats on the launch and the new venture!

Thanks Angel! I just checked out your blog as well and the feeling is mutual! : ) Congrats to you on your launch as well!